documenta 14: Learning from Athens
Updated: May 10
In 2017 Big Olive was selected the official travel and service partner for documenta 14 in Athens. Our company was commissioned by the German entity to offer an array of destination services to an estimated number of 100,000 visitors from April to July. The documenta is the world's most visited contemporary art fair with a total attendance of over one million people.
Our rendered services included:
Visitor Service to handle an estimated traffic of 100,000 visitors (6 Apr - 16 Jul 2017)
Conduction of the documenta-specific guided tours within the main exhibition venues (EMST, Athens Conservatoire, The Benaki Museum, the Athens School of Fine Arts]
Ticketing, payment and registration services at the main exhibition venue.
Distribution of the documenta merchandise and publications
Exclusive travel & destination services
Accredited press welcome service during the preview days (over 1,200 international journalists)
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On top of the above, our team crafted bespoke itineraries and / or offered hospitality services to private groups that visited Athens on the occasion of the documenta. We were honoured to be visited, among many others, by:
Peggy Guggenheim Collection, Venice
Guggenheim Trustees NY
PIN - Friends of the Pinakothek der Moderne Munich
Palais de Tokyo
Royal Academy of Arts London
Museum Tinguely Basel
MIT List Visual Arts Center
Philadelphia Museum of Art
International Friends of documenta
Galerie Eva Presenhuber
Museum of Modern Art New York
Royal Museum of Fine Arts Belgium
Academy of Fine Arts Vienna
Academy of Fine Arts Munich
Academy of Fine Arts, Muenster
University of Amsterdam
University of Cologne
Academy of Art and Design FHNW Basel
Royal College of Art
University of Geneva
Higher Institute for Fine Arts, Belgium
Throughout the exhibition our team handled requests by more than 400 art patrons, institutions, art agencies & other cultural actors.
We conclude this post with a letter from documenta Education, providing the experience specs:
Paths, routes, and courses cross and intertwine, as visitors are invited to follow their own desire lines through documenta 14. Visitors are encouraged to take walks, treading in the footsteps of Annemarie and Lucius Burckhardt’s "strollology." Accompanied by a member of the Chorus, visitors can create their own lines of enquiry, questioning and engaging in dialog as they unravel and investigate documenta 14 together.
Written by Yannis Zaras