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  • Writer's pictureBig Olive

documenta 14, Athens / Kassel

In 2017 Big Olive was selected the official travel and service partner for documenta 14 in Athens. Our company was commissioned by the German entity to offer an array of destination services to an estimated number of 100,000 visitors from April to July.

The documenta is the world's most visited contemporary art fair with a total attendance of over one million people.


Client: documenta & Museum Fridericianum, Kassel

Services: Visitor service & call center, documenta-specific guided tours within the main exhibition venues, ticketing, payment and registration services at the main exhibition venue, distribution of the documenta merchandise and publications, exclusive travel & destination services, accredited press welcome service

Hosting Venues: National Museum of Contemporary Art (EMST), Benaki Museum, Athens Conservatoire, Megaron, Athens School of Fine Arts

Audience: 100,000 visitors


On top of the above, our team crafted bespoke itineraries and / or offered hospitality services to private groups that visited Athens on the occasion of the documenta. We were honoured to be visited, among many others, by:

  • Peggy Guggenheim Collection, Venice

  • Guggenheim Trustees NY

  • Secession Vienna

  • PIN - Friends of the Pinakothek der Moderne Munich

  • Palais de Tokyo

  • Vienna contemporary

  • Royal Academy of Arts London

  • Kunsthalle Basel

  • Museum Tinguely Basel

  • MIT List Visual Arts Center

  • Philadelphia Museum of Art

  • International Friends of documenta

  • Galerie Eva Presenhuber

  • Getty Foundation

  • Museum of Modern Art New York

  • Royal Museum of Fine Arts Belgium

  • Volksbuehne

Academic Institutions:

  • Academy of Fine Arts Vienna

  • Academy of Fine Arts Munich

  • Academy of Fine Arts, Muenster

  • University of Amsterdam

  • FH Potsdam

  • University of Cologne

  • Academy of Art and Design FHNW Basel

  • Royal College of Art

  • University of Geneva

  • Higher Institute for Fine Arts, Belgium

Throughout the exhibition our team handled requests by more than 400 art patrons, institutions, art agencies & other cultural actors.

Source: Big Olive

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