documenta 14 - Athens & Kassel
- Sep 30, 2017
- 1 min read
Updated: May 14
documenta 14 transformed Athens into a global contemporary art platform through a 100-day programme delivered across 40+ venues citywide. The exhibition engaged hundreds of artists and cultural professionals, attracting approximately 100,000 visitors and international institutional delegations through exhibitions, performances, educational programmes, publications, visitor services, and large-scale public activations.
Start Date
8 April 2017
City
Athens
Client / Commissioner
documenta und Museum Fridericianum gGmbH
Type of Project / Event
International Contemporary Art Exhibition
Target Audience Approximately 100,000 visitors including international museums, foundations, collectors, art patrons, artists, curators, journalists, universities, schools, institutional delegations, VIP guests, and general public audiences.
Services Rendered by Big Olive:
Visitor services management, dedicated multilingual call centre, ticketing, payment, and registration operations
documenta-specific guided tours, cultural mediation activities, and bespoke itineraries for institutional delegations and VIP groups
Distribution and management of official documenta merchandise and publications
Accredited press welcome services, exhibition marketing, and PR consulting support
Recruitment, coordination, logistics, and on-site supervision of operational teams and visitor-facing services across venues
Selected Providers, Partners & Stakeholders EMST – National Museum of Contemporary Art Athens, Benaki Museum, Athens Conservatoire, Megaron – The Athens Concert Hall, Athens School of Fine Arts, Peggy Guggenheim Collection, Palais de Tokyo, Museum of Modern Art, Royal Academy of Arts.
Number of Staff Supervised by Big Olive
50 persons
Type of Collaboration
Co-production with commissioner, including shared revenues from fair attendees.
Source: Big Olive
