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Panerai P-Day, Athens

Updated: Dec 12, 2023

The Panerai group of watch enthusiasts and collectors, who share a common passion for Panerai watches, hosted their annual meet-up in Athens.



Client: Panerai / Richemont Group

Services: Venue scouting and selection, site visits, contracting and budget management, event production (stage, setup, branding), hospitality arrangements (transfers, F&B), delegate support

Venue: Floisvos Marina

Audience: 100 guests



ABOUT PANERAI AND THE PANERISTI


Panerai, part of the top-end Richemont Group, is an Italian luxury watchmaker with a history dating back to the early 20th century, initially producing watches for the Italian Navy. The brand gained popularity among collectors, and the Paneristi community emerged as a dedicated group of individuals who appreciate and collect Panerai timepieces.


The community is known for its online presence, with forums and websites where members discuss various aspects of Panerai watches, share their collections, and exchange information about new releases and vintage models. The name "Paneristi" is a term coined to represent the community of Panerai enthusiasts.


These enthusiasts often organize events, meet-ups, and gatherings to celebrate their shared interest in Panerai watches. The community has contributed to the brand's cultural influence and has played a role in fostering a sense of camaraderie among Panerai watch collectors worldwide.


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